Helping britain prosper
Delivering our purpose
Our purpose is to help Britain prosper. It means responding to the socio-economic issues we believe we’re best placed to address.
We already support people, businesses and communities all over Britain through our iconic brands and extensive range of products and services, but we want to do even more to play our part in making Britain a more inclusive and prosperous country. To achieve this we continue to build a culture where our colleagues put customers first.
We want to take a leading role in helping the UK economy whether through supporting housing, business growth, building digital skills, saving for later life or tackling disadvantage. Our Helping Britain Prosper Plan, launched in 2014, helps us achieve this, taking us beyond business as usual by setting measurable targets in the areas where we believe we can make the biggest difference. The Plan is an investment in our long-term sustainable success which underpins our strategy to become the best bank for customers, colleagues, communities and shareholders.