Marketing Manager | Group Brands and Marketing
What attracted you to applying for a role at Lloyds Banking Group?
The chance to work for a business with a wide range of different roles, providing lots of opportunities for professional and personal development.
The Group provided a great opportunity to understand what types of roles fitted my skills set and what areas of business interested me. I’ve been able to take advantage of this over the last 9 years having worked in 3 different business areas, in 8 different roles, as well as moving from Gloucester to London while remaining within Group.
I originally started with the Group 9 years ago as a mortgage advisor in a C&G call centre back in my home town of Gloucester. After 3 years in mortgage sales I changed career direction with the aim of working in a more creative area, moving into an internal communications and support role within the mortgage product team. This role enabled me to gain the relevant experience needed to move into Marketing 18 months later (and to the bright lights of London).
Having spent just over 2 years in Marketing Communications I moved to Brand Strategy, and then onto Marketing Performance, where I’ve been for the past 12 months.
Your current role
I currently work in the Marketing performance team within Group Brands and Marketing. The team provide analysis and insight to GB&M and other stakeholders on subjects including marketing performance, competitor activity, brand perceptions, customer insight, or any other interesting data that can help improve our performance.