Our Values

Building our values led culture

Guided by our Behaviours

Our Values 

Our Values and Behaviours are the foundations of our culture; our guiding light and our moral compass.

Our three Values, Putting Customers First, Keeping it Simple and Making a Difference Together are brought to life by our Behaviours.

Our Values and Behaviours ensure we understand what is expected of each other every day.

By using our Values and Behaviours we will successfully deliver our strategy, and become the best bank for customers, colleagues and shareholders. They will help us to realise our purpose of Helping Britain Prosper and to remain relevant in ever changing times.

The Art of Experimentation 

Click on the image below to see how our unique Behavioural Experimentation approach is helping to build our values led culture. 


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